Multicultural Competencies, Diversity Management – training and consulting
Communication, Management, Marketing, Market Research
The main goal is to prepare you for business in a multicultural environment and show you what skills are helpful and how to develop them to succeed in international ventures. Some call it cross-cultural intelligence or cultural intelligence (CQ) and rank it among the most essential soft skills of the early XXI century.
It is helpful to know how culture can condition the communication and working style of managers and team members of different nationalities. It helps to understand how leadership styles and preferences for organizational culture differ among countries. Cross-cultural training also helps to better understand consumer preferences in other markets and adjust marketing strategies accordingly.
Sample training and consulting topics:
- Global citizen – intercultural intelligence in practice
- Productive, diverse teams
- Diversity management at the workplace – strategy, implementation, internal communication, metrics
- DEI audit and reporting
- Skills for managing a multicultural team – manager’s workshop
- Building international business relations and negotiations
- Cultural differences and marketing strategies
- Cross-cultural communication
- The business culture of a selected cultural region/country (e.g., the Arab world, Hispanic countries)
- Intercultural competence in the internationalization of a university
Form of delivery
The bulk of the training is conducted in the form of a workshop – small groups practice and develop selected cross-cultural competencies through exercises; methods include role play, games, short field studies, mini case studies, and debates. Theoretical parts are illustrated with examples and discussed through the analysis of case studies. Knowledge and skills are put into practice in problem-solving cases from management, marketing, HR, and negotiations.
How you will benefit, what you will learn:
For you
- IQ skills and how to develop them further
- To recognize cultural differences and understand the reasons behind them
- to understand the mechanisms of biases
- to understand your culture and its impact on your communication and work preferences
- about the communication patterns of different cultures and how to read them
- techniques and tools to facilitate working in a multicultural environment (e.g., giving feedback, planning and time management, decision processes, team building, among others).
For your organization
- to prepare employees for assignments abroad and work in a cross-cultural environment
- to improve the effectiveness of international teams
- to manage diversity to your advantage
- to create a more inclusive organizational culture
- to cooperate better with foreign business partners
- to prepare for entering global markets - researching consumers abroad.
